Lauren Friedman

name Lauren Friedman is a marketing and branding specialist.  While she has broad based expertise, her primary focus has been the luxury brand arena.  Lauren has worked in marketing for such household names as Prada, Bergdorf Goodman, and Equinox Fitness Clubs.  She often generates her most creative ideas while strolling with her dog, Sergeant Pepper. Today she owns her own New York City based agency, Lauren [and] Company www.laurenandcompany.com, where she works with a diverse client list spanning fashion, beauty, lifestyle, and health industries. Lauren’s marketing mantra is founded in traditional marketing tactics, based with a healthy does of creativity, interwoven with modern guerrilla strategies and peppered with experience.

Please follow her blog at
www.someassemblyrequired.info

Sales and Marketing

May Day May Day.. Is There Anyone Out There?

15th February 2011
“So it is said that if you know your enemies and know yourself, you can win hundreds of battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always ... Read >
Sales and Marketing

Luxury Is A State Of Mind

15th February 2011
“I’m in a New York state of mind" is a well-known Billy Joel lyric. In this song, Billy captured what he saw as the essence of New York City - the interesting quirks that make The City (Yes, I am a New Yorker) what it is. Billy sang about the unique Exp... Read >